Artie is the founder and principal of Cognizant Wealth Advisors, a financial planning and Registered Investment Advisory firm in Palo Alto. Artie earned a BS in Mathematics/Computer Science from Carnegie-Mellon University and an MBA from the University of Delaware. Prior to founding Cognizant Wealth Advisors, he worked for five years at PWJohnson Wealth Management as a financial planner and at Hewlett-Packard for over 20 years in various positions including Director of Business Planning & Strategy. Artie is a recognized expert in financial planning: he has been quoted in publications including The Wall Street Journal and the San Jose Mercury News, and writes a monthly column for the Los Altos Town Crier. Artie also serves on the Board of Directors of the Financial Planning Association’s Silicon Valley chapter.