PUBLICITY SERVICES FOR NON-PROFIT ORGANIZATIONSKMVT offers two forms of publicity for non-profit organizations: bulletin board messages and short, Public Service Announcement (PSA) videos. KMVT Bulletin BoardThe KMVT bulletin board is a series of still graphic images, similar to a slide show, which appears when there is no programming. The audio is music. There is also the “crawl”, consisting of scrolling messages across the bottom of the screen, similar to a stock ticker. The bulletin board usually plays between midnight and 3 pm on weekdays, and at varying times on weekends. Each bulletin board graphic image, or page, appears at least six times an hour; usually more often. We will play broadcast ready graphic pages for non-profit organizations at no charge. A broadcast-ready page must meet these requirements:
~ Printed flyers will not meet these requirements. Creating your own graphic. 1. Download this template: Photoshop Document, PSD Organizations without in-house graphic design expertise may submit a crawl message. This should be a single paragraph, with no line breaks. KMVT may offer graphic design services for custom bulletin board pages. Contact Executive Director Brian Szabo (bszabo@kmvt15.org) Send your JPEG file or crawl message to psa@kmvt15.org. Be sure to specify the start and stop dates for airing and the city in which this should play(Mountain View, Los Altos or Cupertino). All PSAs have an on air limit of one year, after which they will need to be resummitted. Public Service Announcements (PSA)Public Service Announcements are short videos that appear between shows while KMVT is broadcasting. The time interval between the end of a show and the beginning of the next will vary. Thus, the time slots available for PSA vary in duration. While there is no hard limit on PSA length, the shorter ones will fit in more time slots. The most popular PSA length is about 30 seconds. PSA may be dated or undated. A dated PSA (example: an event announcement) stops showing on a particular date. An undated PSA, (example: energy conservation tips) has no specified end date. KMVT makes every effort to play dated PSA as often as will fit the available time slots. Undated PSA may play less frequently, but indefinitely. We will play broadcast ready (no editing needed) PSA submitted on DVD, DV tape or digital mpeg2 files. The airing fee is $60. Send your DVD or tape, a check, and the start and stop dates for this PSA to: KMVT Community TelevisionAttention: PSA1400 Terra Bella Ave., Suite M Digital files may be submitted through FTP, datadisk or in person at our studio. The file must comply with our systems digital playback requirements or we cannot play it. The file must be in the mpeg2 format, be 720 by 480 pixels and be less than 100 MB. If you have any questions about submission you can call the station at (650)968-1540 or e-mail Mark Taylor (mtaylor@kmvt15.org) We reserve the right to review, and, if necessary, refuse to air any PSA we deem unsuitable. In that case, we will refund your fee. KMVT also offers PSA production services. Our simplest PSA consists of a person talking to a camera in the KMVT studio. There may be a generic-design “lower third” graphic along the bottom of the screen with, for example, contact information or an event date. We will produce and air such a PSA for your organization (using your spokesperson in front of the camera) for $150. A more elaborate PSA may include custom “green screen” background design, custom lower third graphics design, field shooting, or other services. We offer these at $40/hour. Contact psa@kmvt15.org to arrange details. |